Product Designer shaping thoughtful digital experiences through strategy, systems, and emerging technology.

With a background in digital and growth design, I create scalable product experiences through UX strategy, experimentation, AI-enhanced workflows, and performance-driven thinking.

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Currently designing product and growth experiences at VaynerMedia.

Will Valderrama portrait

Will Valderrama

Digital Product Designer

About Me

I'm a Product Designer focused on building scalable, user-centered digital experiences that balance business goals with thoughtful UX. Currently at VaynerMedia, I work across product, eCommerce, and growth initiatives—designing experiences rooted in strategy, experimentation, and performance-driven thinking.

With a background in digital design and conversion-focused creative, I bring a systems-oriented approach to product design—leveraging UX strategy, design systems, AI-enhanced workflows, and data-informed iteration to create impactful user experiences. I thrive in collaborative environments where design, technology, and business strategy intersect.

When I'm away from the screen, I'm usually out on a long run, playing soccer, exploring Brooklyn with my partner Alle, or spending time outdoors with our dog, Chance.

Experience

VaynerMedia

Senior Designer

Full-time · Jan 2026 – Present · 8 mos

VaynerCommerce

Designer

Full-time · May 2024 – Jan 2026 · 1 yr 9 mos · Remote

Associate Designer

Full-time · Jul 2022 – May 2024 · 1 yr 11 mos · New York, NY

Manhattan Soccer Club (MSC)

Media Public Relations

Full-time · Aug 2019 – Feb 2022 · 2 yrs 7 mos

Premier Coach

Jul 2018 – Feb 2022 · 3 yrs 8 mos